Not Trying, but Building a Career

Dmitry Fufaev's book is devoted to the systematic development of an artist's career in the contemporary art market. The author explains why participation in a single exhibition or auction rarely produces lasting results: a collector needs time to discover the artist, follow their development, and become convinced of the seriousness of their professional intentions. Exhibitions, auctions, publications, books, and digital technologies are considered complementary tools that build recognition, trust, and a documented market history. Particular attention is paid to choosing a platform, the significance of auction results, the long-term impact of book publications, and the digital footprint that preserves information about an artist's work after a project has ended. The AucVerb; Art ecosystem demonstrates how online exhibitions, an art registry, WebBook, multilingualism, and integration with artificial intelligence can help promote the artist's name. This publication will help artists define their career goals, assess platforms, and move from one-off attempts to a consistent professional strategy.